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Book Marketing Studio · Tasman Publishers

Marketing That Puts Your Book In Front Of Readers

For Australian and New Zealand authors: we work out who your reader is and where they already look for books, then build the campaign around that. A dated plan before launch week, weekly reporting during it, and a plain summary at ninety days.

See Campaign Samples
  • Dated 90-day plan
  • Weekly spend reporting
  • Your budget, your call

Get Your Campaign Plan

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No obligation. You see the plan and the proposed budget before anything runs.

  • A 90-day launch planDated milestones you can hold us to
  • Reviewer & press outreachCopies to the people who write about books
  • Paid advertisingAmazon, Meta and more, with weekly spend reports
  • Retail & library pushSubmissions to stores and library platforms

What A Campaign Actually Looks Like

The ads, the plan, the pitch and the reporting. Pick one to see the kind of work a campaign is made of.

Meta feed ad
TPTasman PublishersSponsored · AU, NZ

One lighthouse. One missing sister. And a storm that never really ended.

The thriller AU readers are finishing in one sitting
The Last TideOut now in paperback and ebookShop now
LikeCommentShare
Written for The Last Tide. Each channel gets its own copy, not the same line pasted everywhere.
Instagram story
One summer. One broken promise.A whole ocean of second chances Read an extract ↑
Written for Salt & Summer. Each channel gets its own copy, not the same line pasted everywhere.
Amazon sponsored
Sponsored Lead Without Noise by Daniel Okafor ★★★★★ Quiet habits of effective managers Kindle & paperback
Written for Lead Without Noise. Each channel gets its own copy, not the same line pasted everywhere.

Campaign samples created for fictional books to show the work and the formats. The titles, authors, outlets and figures are not real.

Where Readers Actually Find Books

A debut thriller and a business title reach their readers in completely different places, so the mix is built around your book, not a standard package.

Amazon Ads

Keyword and category campaigns where readers are already searching for the next book in your genre.

Meta & Instagram

Cover reveals, trailers and quote cards targeted to AU and NZ readers of comparable books.

Reviewers & Trade Press

Advance copies and a pitch written for each outlet, from trade press to category bloggers and reader groups.

Podcasts & Interviews

Pitching to shows your readers listen to, with talking points prepared before you go on.

Libraries & Bookstores

Submissions to library platforms and local stores, where a single stock order reaches many readers.

Newsletter & BookBub

Reader newsletters and featured deals, the cheapest way to reach people who buy in your category.

How A Campaign Runs

Evidence first, then a dated plan, then weekly reporting you can actually read.

  1. 01

    Reader & Category Research

    Who buys books like yours, what they already read, and where they look. Everything else follows from this.

  2. 02

    The Dated Plan

    A 90-day plan with milestones, channels and a budget, agreed before anything goes live.

  3. 03

    Launch & Outreach

    Ads live, copies out, pitches sent, and the launch window worked while attention is highest.

  4. 04

    Report & Optimise

    Weekly spend reports, creative rotated on what works, and a plain summary at ninety days.

Plan My Campaign

Book Marketing Questions

Including the one nobody in this industry should dodge.

What happens in the first 90 days?

You get a dated launch plan before launch week: positioning and metadata first, then advance copies to reviewers, trade press and podcast pitching, ads across the channels that suit your category, and a plain summary at the end of the ninety days.

How much should I spend on ads?

That depends on your category and your price point. We build the campaign around a budget you set, and report the spend weekly, so you always know what your money bought before you commit more.

Which channels do you use?

Usually a mix of Amazon Ads, Meta, BookBub and Google, plus reviewer and trade press outreach, podcast pitching, and library and bookstore submissions. The mix depends on where your readers already look for books.

Do you guarantee sales or bestseller lists?

No, and nobody honestly can. What we commit to is the work, the reporting and the optimisation: the plan, the outreach, the ads and a weekly account of what happened.

What do you need from me?

The finished book, its cover and metadata, your author bio and photo, and any reviews or endorsements you already have. If the book is not out yet, the earlier we start, the more the launch window can do.

Can you promote a book that came out a while ago?

Yes. A backlist campaign works differently from a launch: we usually start with metadata and categories, then run ads to see what the book can sustain before spending more.

Ready To Get Your Book In Front Of Readers?

Send us the title, the genre and your release date. You get a plan and a proposed budget before a cent is spent on ads.

Work with an Adelaide-based author services team today.

Call Now +61 8 7371 0040 Get Started